You’ve got traffic. People are landing on your site. But no one’s buying, signing up, or booking a call. So… what’s the problem?
Here’s the truth:
Most websites don’t have a traffic issue. They have a conversion issue. And if you’re asking, “why is my website not converting?” — here’s what’s probably going wrong:
1. Your Website’s Confusing as Hell
People don’t convert when they’re confused. Are your headlines clear? Does your visitor know what action to take next? Is your CTA actually visible above the fold?
Fix it: Simplify. Make your core offer stupid obvious in the first 5 seconds.
2. You’re Speaking to Everyone (aka No One)
Generic messaging kills conversions.
Visitors need to feel like your site was made for them.
Fix it: Get specific. Who are you helping? What’s the pain you solve? Write like you're talking to one person, not the whole internet.
3. No Trust, No Conversion
If your site looks sketchy, people bounce. No social proof? No testimonials? Bad design from 2011?
Fix it: Add real testimonials, client logos, stats — anything to make you look legit.
4. Your Site’s Slow or Broken on Mobile
If your site takes more than 3 seconds to load or looks awful on a phone… congrats, you just lost a lead.
Fix it: Use tools like PageSpeed Insights and make sure your mobile UX doesn’t suck.
5. You’re Guessing Instead of Scanning
You can’t fix what you don’t understand.
If you’re not running audits, looking at heatmaps, or understanding your bounce rate — you’re flying blind.
Fix it: 👉 Run a free, brutally honest website scan at Stressor.io.
We’ll tell you exactly what’s turning visitors off — no fluff, just facts.